BOOK BRIEF

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert B. Cialdini
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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Nonfiction | Book | Adult | Published in 2016

Book Brief

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Robert B. Cialdini

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Nonfiction | Book | Adult | Published in 2016
Book Details
Pages

432

Format

Book • Nonfiction

Setting

2010s

Publication Year

2016

Audience

Adult

Recommended Reading Age

18+ years

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Super Short Summary

In Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert B. Cialdini explores how individuals can be set up to be receptive to messages before they encounter them. The book examines techniques that prime people's perceptions and reactions, emphasizing the power of context and timing in effective persuasion. Cialdini highlights methods for creating favorable conditions for influence.

Informative

Challenging

Inspirational

Reviews & Readership

4.3

13,307 ratings

77%

Loved it

17%

Mixed feelings

6%

Not a fan

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Review Roundup

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini is praised for its innovative insights on influencing behavior before interaction. Readers appreciate the practical applications and engaging writing style. However, some found certain examples repetitive and the concepts occasionally lacking depth. Overall, it is a valuable read for those interested in psychology and persuasion.

Who should read this

Who Should Read Pre-Suasion: A Revolutionary Way to Influence and Persuade?

Readers interested in Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini likely enjoy exploring psychological tactics in communication. Comparable to Influence: The Psychology of Persuasion and Thinking, Fast and Slow, they are intrigued by how context shapes decisions.

4.3

13,307 ratings

77%

Loved it

17%

Mixed feelings

6%

Not a fan

Book Details
Pages

432

Format

Book • Nonfiction

Setting

2010s

Publication Year

2016

Audience

Adult

Recommended Reading Age

18+ years

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